The AI Assist: Identifying Effective Platforms for Diverse Client Needs
- Elizabeth Bagby
- Jan 20, 2024
- 1 min read
Updated: Jan 22
Balancing quality and efficiency is a constant challenge for Fractional CMOs and consultants. Traditional research methods to identify tools and platforms to enhance marketing operations often require hours of manual effort—compiling spreadsheets, reviewing features, and scheduling demos—only to find that some options don’t meet the client’s needs.
AI tools like ChatGPT and Perplexity have transformed this process. When a healthcare client tasked me with finding an online reputation management platform, I started with the following prompt:
The AI-generated response included critical features such as:
Social Listening: Tracks brand mentions and analyzes sentiment.
Crisis Management Alerts: Provides real-time updates on negative PR events.
Competitor Analysis: Benchmarks brand reputation against competitors.
This detailed hierarchy allowed me to review the results with my client and quickly narrow our search to the top platforms. With AI’s assistance, I spent less time on initial research and more on aligning solutions with the client’s unique needs.
While I always verify AI-generated results, this approach has significantly enhanced my efficiency without compromising the quality of my recommendations. With the new platform, the client cut the cost of their reputation management software by nearly 50% while keeping all the features they use to maintain a strong brand reputation online. That's a win!
I'm having great fun learning everything that AI has to offer. I continue to integrate it into my daily work and find ways it can support my clients and their objectives. I hope you're diving in, too.
