Services
At Scale Cubed, our passion is supporting businesses and leading organizations to achieve objectives, keeping cultural values through times of change. We focus on three critical areas: People, Process, and Performance. ​ Whether you are looking for organic growth, looking for team and process efficiency without compromising quality, or leveraging value from a merger or acquisition, Scale Cubed will work toward your vision while you continue to serve clients.
Marketing Communications Leadership
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Strategic Marketing and Communications Plans: Develop and design processes, execute, and evaluate plans tailored to client needs.
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Brand Management: Oversee brand strategy, positioning, identity, and messaging across all platforms.
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Ideal Customer Profiles: Identify and target your most profitable customers to build loyalty and attract new prospects.
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Digital and Traditional Marketing: Optimize results by selecting appropriate media channels for activities including social media, email marketing, SEO, content marketing, advertising, print collateral, point of sale (POS), sponsorships, events, promotions, and more.
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Campaign Development: Plan and execute marketing campaigns across various channels to effectively reach target audiences.
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Team Leadership: Coordinate marketing team efforts towards a common vision and work cross-functionally to ensure alignment with overall company goals. Empower employees to engage and meet objectives.
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Build and Upskill Teams: Enhance capabilities in marketing, communications, operations, and creative functions in alignment with organizational goals.
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Innovation and Technology: Select and implement technology to enhance marketing automation, ensure consistency, and increase efficiency.
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Data Analysis: Monitor the effectiveness of marketing strategies and campaigns using data analysis aligned with key performance indicators (KPIs).
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Metrics Reporting: Develop reports with benchmarks and communicate results to facilitate better decision-making.
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Budget Management: Establish and oversee the budget to maximize return on investment (ROI).
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Marketing Activities Audit: Evaluate current marketing activities to prioritize critical projects and efficiently manage non-core activities.
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New Marketing Talent: Recruit, hire, and train new talent to meet organizational goals.
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Vendor Management: Select and maintain relationships with agencies and vendors to ensure high-quality service and results.
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Reputation Management and Crisis Communications: Protect brand equity through market, industry, and business challenges.
Project Management and Leadership
PROCESS
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Strategic Project Plans: Develop plans outlining scope, resources, budget, timelines, and deliverables.
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Resource Allocation: Assess necessary resources to achieve project goals.
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Schedule Management: Monitor and adjust project timelines as needed to meet deadlines.
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Documentation: Create guides detailing key activities and best practices, emphasizing core competencies and competitive advantages.
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System Audit: Simplify and optimize existing systems to focus on high-value activities.
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Technology: Lead the selection and implementation of platforms, including Artificial Intelligence (AI), to enhance efficiency and consistency.
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Performance Reports and Stakeholder Management: Maintain regular communication with internal and external stakeholders about project status, milestones, challenges, and deliverables.
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Process Onboarding: Optimize platforms and processes during or after mergers or acquisitions.
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Vendor Management: Select and manage project vendors and contracts effectively.
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Budget Management: Estimate costs accurately and manage finances to deliver the project within budget constraints.
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Risk Management: Identify potential risks and devise strategies to minimize their impact.
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Project Closure: Provide detailed post-project feedback and metrics for continuous monitoring.
PEOPLE
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Build Project Team: Define essential skills and knowledge required to assemble an effective project team.
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Communication Coaching: Equip leaders and team members with the skills to communicate a clear project vision and plan effectively.
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Motivate and Align Teams: Foster trust within teams by clearly defining roles, expectations, values, and vision.
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Audit Resources: Evaluate resource needs and availability after mergers or acquisitions.
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Succession Planning: Develop and communicate transition plans for leaders moving to new roles or retiring, ensuring continuity of service.
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Onboarding and Training Procedures: Uphold quality standards while fostering individual creativity and team innovation.
Our tailored approach with each client is what sets us apart. Share your vision with us, and together we will find a path to achievement.
Additional Services
In addition to our distinct service offerings, we engage in broader long-term initiatives depending on client needs.
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Mergers & Acquisitions: Platforms
We take the time to understand what your organization is trying to achieve and analyze how an outside organization may support those efforts. We lead organization-wide deployment of ERP and other platforms, and we create and implement strategic business plans for the changed organization. -
Merger & Acquisitions: Integration
The most challenging part of any major change is to onboard new employees and stakeholders to the cultural values, people, processes, and plans of the organization while maintaining brand equity and client loyalty. We work with you on goal setting and strategy, then manage internal and external communications to facilitate team unity and report progress. -
Future Markets
New targets, new channels, new products and services should be chosen based on unique organizational strengths and values. We research and share opportunities and activities to succeed.
Put your best face forward with marketing and project leadership tailored to your vision, brand, and values. You can stay focused on your business while we propose, adapt, and implement frameworks and programs that allow people and processes to perform at their best.