Prompt:

You are a public relations professional looking for a platform to understand and manage the online reputation of your organization. List features you want each platform to have, ranked by order of importance.

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ChatGPT's response:

​Here’s a prioritized list of features that a public relations professional should seek in a platform for managing and understanding online reputation:

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1. Comprehensive Social Listening
   - Monitors brand mentions across social media, news outlets, forums, and blogs.
   - Tracks sentiment analysis to gauge public opinion (positive, negative, neutral).

2. Crisis Management Alerts
   - Provides real-time alerts for negative mentions or significant changes in sentiment.
   - Includes tools to assess the potential impact of negative PR events.

3. Analytics and Reporting
   - Offers customizable dashboards with visualizations of sentiment trends, engagement, and brand perception.
   - Provides detailed reports that can be easily exported and shared.

4. Competitor Analysis
   - Benchmarks your organization’s reputation against competitors.
   - Tracks industry trends and public sentiment toward competitors.

5. Engagement and Response Tools
   - Enables direct responses to social media mentions or comments.
   - Includes pre-approved templates for faster response to common scenarios.

6. Influencer and Key Stakeholder Identification
   - Identifies influential individuals or organizations shaping conversations about your brand.
   - Maps out relationships and mentions to find key advocacy opportunities.

7. Content Performance Insights
   - Tracks the reach and impact of content you publish (e.g., blogs, press releases, social posts).
   - Identifies which types of content drive the most engagement or positive sentiment.

8. Integrated Workflow Management
   - Allows team collaboration for drafting and approving responses.
   - Tracks task assignments and deadlines related to PR campaigns.

9. Customizable Filters
   - Lets users narrow down searches by region, language, or platform.
   - Provides options for industry-specific keyword tracking.

10. Integration Capabilities
    - Syncs with existing tools like CRM systems, email marketing platforms, and social media schedulers.
    - Includes APIs for custom integrations.

11. Historical Data and Trends
    - Stores historical data to analyze changes in brand perception over time.
    - Enables long-term strategic planning based on past performance.

12. User-Friendly Interface
    - Ensures an intuitive interface for quick onboarding and ease of use.
    - Provides tutorials and customer support for training.

13. Cost-Effectiveness
    - Offers scalable pricing based on the size of the organization or scope of features.
    - Provides a clear ROI by reducing time spent on manual monitoring and reporting.